Esta semana Jeff Bezos, CEO de Amazon.com, lanza el Kindle, algo asi como un libro electronico portatil. Este es el articulo de Newsweek. Algunos highlight para los que no quieren leer tanto:
"This week Bezos is releasing the Amazon Kindle, an electronic device that he hopes will leapfrog over previous attempts at e-readers and become the turning point in a transformation toward Book 2.0.
The vision is that you should be able to get any book—not just any book in print, but any book that's ever been in print—on this device in less than a minute," says Bezos.
Though Bezos is reluctant to make the comparison, Amazon believes it has created the iPod of reading.
The Kindle, shipping as you read this, costs $399.
"I've actually asked myself, 'Why do I love these physical objects?' " says Bezos. " 'Why do I love the smell of glue and ink?' The answer is that I associate that smell with all those worlds I have been transported to. What we love is the words and ideas."
"It's that not enough people are reading." (A 2004 National Endowment for the Arts study reported that only 57 percent of adults read a book—any book—in a year. That was down from 61 percent a decade ago.) His hope is that connected books will either link to other books or allow communities of readers to suggest undiscovered gems.
"Stuff doesn't need to go out of print," says Bezos. "It could shorten publishing cycles." And it could alter pricing. Readers have long complained that new books cost too much; the $9.99 charge for new releases and best sellers is Amazon's answer.
f you're about to get on a plane, you may buy the new Eric Clapton biography on a whim for $10—certainly for $5!—but if it costs more than $20, you may wind up scanning the magazine racks.
We chop down trees, transport them to plants, mash them into pulp, move the pulp to another factory to press into sheets, ship the sheets to a plant to put dirty marks on them, then cut the sheets and bind them and ship the thing around the world. "Do you really believe that we'll be doing that in 50 years?" he asks.
The answer is probably not, and that's why the Kindle matters. "This is the most important thing we've ever done," says Jeff Bezos. "It's so ambitious to take something as highly evolved as the book and improve on it. And maybe even change the way people read." As long as the batteries are charged."
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